Working collaboratively with brands to build their editorial voice and the broaden the narrative around their storytelling and content creation.

Curating and collaborating with established and emerging talent, with a creative vision that enriches the experience of the audience.

Developing a tone and language style, creating a roadmap for future content to be realised. Either using existing documentation or starting afresh, a brand’s tone of voice should succinctly imply the marketing and creative decisions behind any campaign or creative, building trust and engagement with their audience. 

From researching potential collaborators across a range of creative genres to negotiation contracts and fees, and then further producing the associated content. I have 15 years of experience in putting brands together with the perfect collaborator, from performers to artists, writers, and photographers. 

For larger projects – such as video series, podcasts, magazines – I will look to using external contributors that suit the brand’s tone of voice and aesthetic to create meaningful, shareable, and memorable content that can sit across multiple platforms. 

Former Global Digital Director for i-D Magazine and Global Editorial Director for Chanel’s The Fifth Sense with an innate understanding of digital storytelling and an expert in creating content that sparks conversation and inspiration.

Stella McCartney, Hugo Boss, Fendi, Far Fetch, Nike, Tory Burch, Vyrao,