Hanna Hanra

A dynamic creative leader with over fifteen years shaping culture, fashion, music and luxury at the highest level, with a deep network of authentic relationships. I offer excellent strategic direction and a defining editorial voice. 

With a proven track record of building and leading international teams, commissioning best-in-class creative talent and delivering cohesive, high-impact storytelling across multiple platforms, I understand how to build an editorial strategy that connects with clarity. 

A sharp, curious and driven individual with a unique rage of professional skills that can be put to any brand building exercise, I take a rigorous approach that will ensure continuity and cohesiveness across channels. 

In 2010 I founded BEAT magazine, an internationally distributed, free music magazine. The respected cultural platform had rare access to both emerging and established artists, and became the go-to for global superstars to promote their music – the publication was requested by Beyoncé and David Bowie as their only piece of press in the same year. By building personal relationships with managers, bands and labels, and connecting them with world-class photographers and stylists, I was able to turn a grass-roots publication into a multi-levelled world that spanned events, merchandise, long-form products and brand collaborations that constantly and consistently championed the under-represented creatives and minorities, and was the first to feature Lola Young, Adele, Lana Del Rey, Dua Lipa, and Yung Thug amongst others. 

The magazine was instrumental in the shift towards musical talent being recognised by luxury fashion brands as a powerful asset, and being shot by fashion forward photographers. 

As the former Global Editorial Director of LOEWE and Global Digital Director of i-D, I have managed and nurtured teams and curated paid-for and owned channels. As a respected journalist in my own right, I have written long form stories for titles including The Times, New York Times, The Sunday Times, Vogue and The Gentlewoman.

Consulting clients have included Loewe, Burberry, Gucci, Chanel, Sony Music, Universal Music, Warners, Stella McCartney, Hugo Boss, Fendi, Far Fetch, Nike, Tory Burch, CDLP, Vyrao, Reebok, Neiman Marcus, Paco Rabanne, Hillier Bartley, J&M Davidson, Bally, Paradisus Hotels, Soho House, River Island, Wimbledon, Coca-Cola.