Creative direction through an editorial lens.

With over a decade’s experience collaborating, consulting and curating brands, Hanna Hanra has worked in-house at i-D and Vice as Global Digital Director, independently published a music magazine, BEAT, contributed to titles including The Times, The New York Times and Vogue, and headed up a multi-tiered global partnership with Chanel.

Working across creative partnerships with luxury brands either through BEAT or in a consultancy role, she has utilised her connections and nuanced understanding of the music industry to bring ideas to life that inspire and engage; including multi-channel activations, cover shoots, casting, bespoke publications and video. The diversity of these projects have allowed her to have a broad network of inspiring creative minds to collaborate with.

Through unlocking the power of imagination held by a brand she is able to drill into their world and expand it through image and language. Understanding the commercial and creative ambitions of both brand and audience, she can lay an editorial lens to commercial prospects, opening new possibilities with artistic taste and clear strategies.

With a focus on sustainability and environmental awareness, as well as LGBT culture, Hanna has developed a broad storytelling language that can be applied to any brand, and any element within their world, from strategising content to writing their tone of voice.

Clients have included Burberry, Gucci, Chanel, Stella McCartney, Hugo Boss, Fendi, Far Fetch, Nike, Tory Burch, CDLP, Vyrao, Reebok, Neiman Marcus, Paco Rabanne, Hillier Bartley, J&M Davidson, Bally, Paradisus Hotels, Soho House, River Island, Wimbledon, Coca-Cola.