I have an innate understanding of not only how to use content to communicate to an audience, but how to create that content also. I have a unique creative vision and voice and a broad frame of references, from the 70s underground to futuristic-pop. I am passionate about telling stories in new and unusual ways.

Since 2006 I have given my voice to magazines, newspapers, brands and live events. I have written features and profiles for Vogue US, Vogue UK, the Guardian, The Times, Sunday Times, Sunday Times Style, Vice, Refinery 29, The Gentlewoman and ELLE, amongst others.

In 2016 I became the Global Editorial Director for The Fifth Sense, a collaboration between Chanel and i-D. The brief of the project was to explore female sensuality through daily content, as well as five tentpole projects; a short film by Alma Har’El, a mirror maze installation by Es Devlin, a zine and film by photographer Harley Weir and an interactive website by Lucy Hardcastle.  I then became Global Digital Director of i-D, a cultural institution which coincidentally gave me my first writing commission in 2006.  As Digital Director of i-D, I oversaw a growth in traffic to the site of 100%. This was down to not only understanding the internet, and SEO, but understanding how to make attractive, consumer-friendly journalism.

In 2010 I started BEAT  – a free music paper, printed on newsprint, that works with some of the greatest fashion photographers: David Sims, Alasdair McLellan, Tyrone Lebon, Ryan McGinley, Clare Shilland, to create iconic images of bands both new and old. Distributed world wide, the paper has become recognised as a champion of musicians both in the mainstream and on the peripheries of it. Cover stars have included Kamasi Washington, St Vincent, Lorde, Blondie, Little Mix, Josh Homme and Giorgio Moroder. In 2015 Beyoncé asked to be shot by the title; After Beyoncé came Bowie. He said that title reminded him of “the 70s” and “made him laugh,” basically the best compliment anyone can get. To honour Bowie, and to honour the fact he wasn’t doing any other press, ever, I put together a very special issue of BEAT. David chose his favourite pictures, me mine. Tracey Emin and Scott King gave an image. Sue Webster designed a limited edition cover. David saw the cover and said he loved it. And then he died. 

I have consulted to Fendi, Chanel, OKA, Nike, Far Fetch, Tory Burch, Stella McCartney, to help them create a cross platform cohesive brand message, and to Dior, Vivienne Westwood, M.A.C, CK1, Coach, Victoria Beckham and Pringle of Scotland for musical direction. Working with BEAT, I have collaborated with Chanel, Celine, Saint Laurent, Paul Smith, Alexander McQueen and Gucci, amongst others.

In 2022 I am also working on an original scripted series and a novel.

I have spoken live at events, hosted podcasts, and Q and A’s. For more details please feel free to contact me.